I truly feel like I have someone in my corner and look forward to the progress I know I will continue to make thanks to Emily’s dedication and support - I would not hesitate to recommend her to any fellow business associates who need some guidance on their journey to success.

— Felicity Lyons – Founder – Mixed Vision Media

Founder Coaching recognises and addresses the unique business, leadership, developmental and mindset challenges that business owners face as they go through various stages of growth in their business.

It integrates a variety of disciplines including executive and leadership coaching, mentoring and training to help you:

  • Grow your leadership and management capabilities
  • Drive the outcomes you want for yourself, your team and your business
  • Challenge your thinking
  • Develop new perspectives

If you’re looking to take your leadership to the next level I have two powerful programmes to help speed and simplify the process of getting you to where you need to be.

My Clarity to Action Programme is ideal for founders who want to craft a clear path to the next stage of business success. My in-depth Founder to Leader Programme will help you transform your leadership skills for the benefit of your business and your team.

Each programme is tailored to your specific goals so you get exactly the support you need to create the outcomes you want.


Clarity to Action Programme

My 3-month 1:1 coaching programme for SME founders and leaders who want to craft a clear path to their next stage of business success

The programme is ideal for you if:

  • You are an early-stage founder and you are looking to get crystal clear on your strategic vision and how to deliver it
  • You are a founder looking for business coaching support from a specialist founder coach
  • You need a coach for a team member or emerging leader in your business

The Clarity to Action Coaching Programme will enable you to:

  • Develop a compelling vision and strategic roadmap for your business
  • Identify and leverage your unique strengths as a founder or leader
  • Cultivate strong leadership skills to inspire and manage your team effectively
  • Enhance creativity and resilience in tackling challenges head-on
  • Achieve clear, measurable goals with a focus on results and growth

The Process

STEP 1: Goal Setting

An initial contracting session to understand the challenges you are facing and clarify goals for coaching so we can tailor the coaching to your specific needs.

STEP 2: One-to-one coaching

Up to three hours of 1:1 coaching per month delivered online or face-to-face, with additional WhatsApp, email and phone support in between sessions.

STEP 3: Review

A review session at the end of the programme to discuss progress and embed learning with an option to discuss continuation.

Your Investment

£500 per month for three months plus VAT.​

Get in touch to schedule a free consultation today. 


Emily Potts

Founder to Leader Programme

Founder to Leader is my 7-month signature coaching programme for SME founders who want to scale their leadership so they can scale their business.

My programme is ideal for you if:

  • You are a founder with a strong vision for business growth but you are unsure of how to build the high-performing team to take you there
  • Growing your team has made your life harder rather than easier. You are desperate to move from Doer-in-Chief to a confident leader who can deliver growth through others
  • You are bogged down in the day-to-day activities of managing the personalities and performance of employees and stakeholders. You want to regain your time and freedom to focus on the most important activities that will drive your business forward

The Founder to Leader programme enables you to:

  • Scale your leadership as you scale your business
  • Ditch the overwhelm and invest your time where it really matters
  • Maximise your abilities to inspire and lead a healthy and high performing team
  • Become the expert communicator your clients, team and stakeholders need
  • Navigate the rollercoaster of business growth more effectively and with less stress

The Process

STEP 1: Goal Setting

We begin with an initial goal setting meeting to understand your core challenges, needs and priorities so we can tailor the programme to create the biggest possible impact in your business ​

STEP 2: Diagnostics

We will carry out a series of diagnostics to identify your natural leadership style, strengths and key areas for development.

The diagnostics will include stakeholder interviews, leadership and strengths psychometric assessments and a review of relevant business materials such as business plans and reports.

At the end of this stage I will send you a leadership development report detailing my findings which we will use to refine your goals.

STEP 3: Full Day Founder to Leader Intensive

Taking time away from your usual working environment give you the space to challenge your thinking and develop new perspectives.

The content of our full-day face-to-face development offsite will vary as it is tailored to your specific needs and goals, but a typical session will include:

  • Exploration of your vision, purpose, values and goals
  • Debrief of your psychometric assessments and leadership development report
  • Exploration of your current most significant challenges
  • Creation of a development roadmap that you will implement over the next six months, supported by our regular coaching
STEP 4: One-to-one Coaching

We meet regularly either online or face-to-face for 12 hours of 1:1 coaching and support over a 6-month period as you implement your development roadmap, with an additional half-day reviews at the 3-month and 6-month points to assess progress and recalibrate goals.

Our coaching sessions are supplemented by WhatsApp, email and phone support between sessions.

Your Investment

From £800 per month for seven months plus VAT.​

Get in touch to schedule a free consultation today.