About Emily Potts

Exit Strategist & Transition Coach for SME Founders

I’m Emily Potts – an exited founder turned exit strategist and transition coach. I help SME business owners prepare for exit, navigate the transition, and create a meaningful next chapter with clarity, confidence and purpose.

With 20+ years of experience - including building and selling my own business - I understand first-hand the emotional complexity and strategic pressure that comes with stepping away from something you’ve poured yourself into. A qualified executive and business coach, I’ve worked with many founders on leadership, strategy and growth.

Now, through my Exit Compass programme, I help founders shape exits they can be proud of - and futures they can feel excited about.

Why Exit Compass?

I created Exit Compass after exiting my own business and realising just how complex, emotional - and often unsupported - the process really is. The lawyers and accountants all did brilliant jobs and the sale wouldn’t have happened without them.

But there was no one helping me navigate the other stuff that really mattered:

• What do I want this exit to actually give me – beyond money?
• Who will take the business forward in a way that protects what I’ve built?
• How do I let go of my role, my team… my identity?
• And once it’s all over… what on earth comes next?

I created Exit Compass to fill that gap.

To create a calm, clear space where you can plan your exit strategically, navigate the transition with integrity, and step into what comes next without feeling flat, lost, or like the best part of you is behind you.

Ready to Talk?

If you’re thinking about exiting - whether now or in the next few years - and want to explore how I can help, I’d love to chat.

This isn’t a sales pitch. Just a conversation to help you get clear on what you want, and what support might make the journey easier. [Book a free 45-minute Clarity Call]

Or browse the Exit Compass programmes to see what working together looks like.