Thinking about selling your business?
I’ll help you prepare with clarity, navigate the transition, and find purpose beyond the exit.
Monthly Netwalking at Burghley
Join our monthly netwalking events at Burghley Park to connect with other business leaders - find out more.
How I Can Help You
I’m Emily Potts – exited founder turned business coach. I’ve navigated the choppy waters of a successful exit myself: planning and refining my business so it was ready for sale, surviving the messy middle of transition and earn out, and evolving to find renewed purpose in supporting other founders to confidently navigate this process.
When exit comes into view, most founders feel torn: excited about what’s next, yet anxious about letting go. Unsure how to begin, who to trust, or how they’ll feel once it’s done.
That’s where I come in. With 20+ years’ experience building, leading and selling my own business, I guide founders through the structural and the emotional sides of exit.
Brokers focus on valuation. Lawyers focus on contracts. Accountants focus on tax. I focus on you.
Your role. Your legacy. Your identity.
A great exit isn’t only about the price - it’s about the life you step into next.
👉 Let’s start the conversation. Book a call.
The Exit Compass Framework
Exiting well isn’t a single decision - it’s a journey. Our Exit Compass framework helps you chart that path with structure, perspective and confidence.
Prepare
Before you think about buyers or valuations, preparation is about clarity. What do you want from your exit - financially, personally, and for your team? Together we’ll map your options, strengthen your business where it matters, and set you up to attract the right buyer when the time comes.
Transition
The handover period can feel like walking a tightrope - you’re still leading, but you also need to let go. This stage is about managing the practicalities of earn-outs, role shifts, and relationships while staying true to your values. I’ll help you stay calm, confident, and clear as you step back.
Evolve
Exit doesn’t mean you’re finished - it means you’re free to begin something new. Many founders underestimate the identity shift that comes after selling. This stage is about finding purpose, rebuilding your sense of self, and deciding what comes next - on your terms.
Book a call today to take your first step towards a calm, confident exit.